With the release date getting near, big numbers are coming in for Drishyam 3, the final installment of the iconic thriller franchise starring Mohanlal and directed by Jeethu Joseph.
The film is all set to hit theatres on April 2, and even before release, it has created history in overseas business.
Drishyam – A Blockbuster Franchise Returns
The first Drishyam was an industry hit in Malayalam cinema and later became one of the most remade Indian films.
The second part skipped theatrical release due to the pandemic and premiered directly on OTT. However, Drishyam 2 reached a much wider audience globally and strengthened the franchise’s brand value.
Now, expectations are sky high for the third and final chapter. Mollywood trade circles are already expecting another industry-level performance from Drishyam 3.
10 Cr North America Deal – All-Time Record for Mollywood
In a massive development, the North American theatrical rights of Drishyam 3 have been sold for a record ₹10 crore, the highest ever for a Malayalam film.
Drishyam 3 North America Business/Break-up details:
- USA: ₹6 crore
- Canada: ₹4 crore
This is an all-time record business figure for Mollywood in the North American market.
Drishyam 3 – Breakeven Target and Box Office Challenge
Currently, the highest grosser for a Malayalam film in North America is L2: Empuraan, which collected around $2.7 million.
For Drishyam 3 to achieve breakeven in North America, it needs to reach numbers close to that range.
Interestingly, Empuraan managed $2.7 million despite mixed word of mouth, purely on anticipation and star power. If Drishyam 3 opens with strong positive reviews and word of mouth, crossing that mark may not be very difficult.
