The recently released Mollywood film, Thudarum starring Mohanlal, achieved a unanimous positive response and word of mouth. The film, likewise, has also crossed 50 crores in just 3 days and is set to join the 100 crore club worldwide. Few trade analysts predict that 150 crores in the full run is also possible. Thudarum’s success has shocked everyone, considering its low buzz before the release.
Interestingly, Mohanlal’s another recent release L2: Empuraan has been promoted highly with events and interviews. However, the film failed to impress the team and didn’t perform well in other language markets. The team expected a 300 crore revenue, but the film fell short of this target.
In the case of Thudarum, there were no special events and interviews. Even in Malayalam, it was not promoted well before the release. Thudarum was released only in Malayalam and Telugu versions with no Tamil version, which is usually a strong market for Kerala Actors.
Many feel that if Thudarum had been promoted well like L2: Empuraan and released in all the prominent languages with respective language-related titles, then it could have earned very good numbers in these language markets. The makers have surely missed a golden opportunity which had cost them crores of revenue.