Four films are releasing this Diwali — Telusu Kada, Mithra Mandali, Dude, and K Ramp. If we look at the budget or casting, Telusu Kada could have easily been the No.1 film this Diwali, as Siddhu is a much bigger star than the others. However, the promotional content hasn’t worked in favor of Telusu Kada, which has affected its buzz.
Even though with low buzz the film carries the highest business value among the Diwali releases, its Telugu states’ business has been done on an advance recovery basis at a ratio of ₹16 Cr. For K Ramp, the breakeven value is around ₹6.5 Cr, Dude is valued at around ₹10 Cr, and Mithra Mandali at around ₹4 Cr. Among all these, Telusu Kada has the biggest business and needs to attract a larger audience to achieve breakeven.
The team is hiding the main hook point of the film, which they want to reveal only in theatres. This has created some confusion about the film’s genre. However, the team is confident that audiences will connect to the point once they watch it. If that happens, breakeven is definitely achievable.
