“Avatar: The Way of Water”, the second part of the Avatar (2009) which was the highest grosser for Hollywood movies until the Avengers Endgame Released and overtook it.
Avatar 2 has hit the cinemas across the world today (Dec 16), however, several exhibitors in Tamil Nadu have refused to screen the Hollywood film. The exhibitors in Tamil Nadu have their fair share of reasons for doing so.
According to the distributors and exhibitors, Avatar2 distributors demanded more share which has put more burden on exhibitors on weekdays, so the theater owners have now decided not to give over 55% share for dubbed movies even if it is on the first weekend or first week.
Avatar 2 faced the same problem before the release in Kerala too. The Kerala distributors also opposed the percentage, but later agreed to have a share of 55 percent of profits earned from the movie during the initial two weeks of ‘Avatar: 2’s release.
Initially, fans in Kerala were depressed as uncertainty loomed large over the release of James Cameron’s film in the state because of disagreement over a profit-sharing clause with the film’s distributors.
Avatar (2009) grossed $2.9 billion at the box office when the film was released in 2009. It turned out to become the highest-grossing movie of all time and was nominated for nine Academy Awards.
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