There is a strong buzz in the film Industry that apart from promotional activities of a film that include teaser, trailer and songs, sympathy factor has been a major reason for the success of several films recently. That sympathy is also working big for the audience which is resulting in big box office successes. Sympathy creation is now the biggest promotion trend for films and actors.
Sympathy sometimes can be created intentionally by the actors by stating reasons that their films were getting mistreated by some people in the industry. This is making the audience feel sad and eventually creating a sympathy factor for the film. That way the word of mouth for such films is also coming good even if the film is just an average flick interns of content. This can be observed in many films recently which used the sympathy factor.
Mostly low budgeted films and the actors associated with it are resorting to these tactics and we can see even more such sympathy words coming out from them in the future. This is not at all a good sign and we have to wait and see when this stops.
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