There is a strong buzz in the film Industry that apart from promotional activities of a film that include teaser, trailer and songs, sympathy factor has been a major reason for the success of several films recently. That sympathy is also working big for the audience which is resulting in big box office successes. Sympathy creation is now the biggest promotion trend for films and actors.
Not everyone intentionally tries to create sympathy. Many people genuinely express their concerns, which are valid and resonate with audiences. However, some people intentionally create sympathy by making emotional and hard-hitting drama before and after a film’s release. If the audience connects with the sympathy they work very effectively for the film. That way the word of mouth for such films is also coming good even if the film is just an average flick interns of content. This can be observed in many films recently which used the sympathy factor.
Mostly low budgeted films and the actors associated with it are resorting to these tactics and we can see even more such sympathy words coming out from them in the future. This is not at all a good sign and we have to wait and see when this stops.This sympathy mostly works for small films, directly affecting big films.
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