It is of common knowledge now that makers are releasing lyrical videos of songs from the movie as a part of promotional content for the film. Similarly, the makers of Sarkaru Vaari Paata and the makers of Beast released Kalavathi and Arabic Kuthu respectively.
Both the songs shattered many records, becoming chartbusters in their respective languages. Kalavathi broke the record for highest views in 24 hours, which was then immediately broken by Arabic Kuthu the following day.
As of now, Kalavathi has crossed 100M+ views and Arabic Kuthu has crossed a whopping 200M+ views. The craze for the album and the movie has increased tenfolds because of the first singles.
To carry on with the trend, the makers released the second single titled Jolly O Gymkhana from Beast and Penny from Sarkaru Vaari Paata but it has not worked out like the previous singles. Both Jolly O Gymkhana and Penny have not managed to garner the craze that the first singles managed to generate.
Arabic Kuthu had crossed 35M+ views in 3 days itself but the latest single has not even crossed 25M views. The same goes with Penny. Thaman S has composed the music for Penny whereas Anirudh has composed the music for Beast.
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