The global success of RRR and Naatu Naatu’s Oscar victory has brought great joy to film lovers. At the same time, the continuous absence of producer DVV Danayya from the celebrations has also raised a few questions.
Earlier last month, Danayya’s comments on the RRR Oscar campaign raised quite a few eyebrows. The producer stated that no one from the team contacted him before leaving for the USA shocked many. The industry news is that the producer was not at all interested to spend any amount for the Oscar campaign. A typical Oscar campaign requires heavy marketing, touring, and outreach activities which he didn’t show much interest in.
This is why, Danayya has been away from the celebration. Last Sunday, the Telugu cinema industry put up an event to congratulate RRR Oscar winners. Many top industry celebrities attended this event but Danayya missed it. Whatever the differences between Rajamouli and the producer, the latter missing the event has not given out a good signal.
Danayya has even gone on record saying he is not happy with this film financially as everyone expected for a Rajamouli film, the producer will see massive profits. The film, in fact didn’t perform as spectacularly as expected in some regions.
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