Tollywood Producer Dil Raju made a few interesting statements in his speech during the Trailer launch event of Thammudu. Thammudu is the latest film of Actor Nithiin directed by Venu Sri Ram. The film also stars Sapthami Gowda and Laya in pivotal roles. Dil Raju said that he had instructed the PR team not to opt paid views on YouTube as this could kill the real reach of the film’s content.
He also added that there was a need to stop boasting about the fake box office numbers and YouTube records. He also opined that there should be a tracking system on the likes of Rentrak in Telangana so that there will be original collections and figures. Rentrak is a global media measurement and research company serving the entertainment industry.
This is indeed a welcoming gesture from the Producer. However, we need to see if this gets on track, as Actors and Producers must fall in line to encourage such a system. Boasting box office numbers became a usual ritual for all the Actors and makers. So, expecting such a system in Tollywood or the Indian Film Industry will be a distant dream.