Aishwarya Rajinikanth’s ‘Lal Salaam’ released in February 2024 failed to reach its expectations. The movie had a low box performance ,much in contrast to its hype prior to the release . Despite Rajinikanth’s extended appearance, the film did not fare well, resulting in large losses for its producers, Lyca Productions.
Following its theatrical run, people eagerly anticipated its OTT release, particularly since Netflix initially bought the digital rights. However, due to several complications, the agreement was apparently canceled. To add to the uncertainty, the film’s production team issued multiple comments following its release, admitting that some footage had been lost and that critical editing adjustments were still pending. These revelations from the director created additional worries.
With no updates for months, fans remained hopeful for an OTT release. Now, after over a year, there is finally good news ,’Lal Salaam’ is set to premiere on Sun NXT on April 4th. This announcement has reignited interest in the film, giving viewers another chance to experience it.
Despite its struggles, ‘Lal Salaam”s arrival on OTT may help it find a new audience. Whether the film gains appreciation in its digital run remains to be seen, but its long wait is finally coming to an end.