Exaggerating box office collections has become a common practice in the film industry, but pushing these numbers beyond acceptable limits can harm credibility. While inflating figures by 10–20% is often overlooked, some producers have taken it to alarming levels, with recent examples crossing 40–50%. However, Kanguva producers have seemingly set a new benchmark by exaggerating figures by up to 200%, sparking widespread criticism.
Kanguva grossed approximately ₹80 crore during its opening 4 days weekend. Shockingly, the producers claimed ₹128 crore for the first three days. Trade analysts and all box office portals reports the actual gross for three days in the range of ₹67 crore, exposing the massive inflation in reported earnings. As of now, the weekend box office poster hasn’t been released, but it is expected to display figures that significantly surpass reality by double of times.
The Kanguva team had overhyped the film prior to its release, Following its underwhelming performance, they have resorted to inflating numbers to create the illusion of success. Critics argue that this approach only deepens the disconnect between filmmakers and audiences. Instead of addressing audience feedback, the team appears to be in denial, further alienating viewers.
Actor Jyotika recently criticized negative reviews for Kanguva, but the film’s poor word-of-mouth (WOM) suggests otherwise. Audiences have expressed clear dissatisfaction with the content, and no amount of inflated publicity can mask the reality of its box office fate. Filmmakers must prioritize authentic engagement with audiences over artificial hype to ensure long-term trust and success.
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