Ravi Teja’s latest film, Mass Jathara, had premieres before the release day, and last year, Mr. Bachchan also had premieres, and both films failed to get a good response from the audiences.
Screening early premieres carries both risks and rewards. If the film opens with massive WOM from premieres, then the opening will be huge, and the range of the film will go to the next level.
Whereas for Raviteja, premieres are not working, and as said above, his last film, Mr. Bachchan, had early premieres. As a result, the film opened with negative WOM and reviews, which impacted the opening day numbers.
Now the same has happened with Mass Jathara. The team screened premieres yesterday evening, and it opened to a poor response from audiences and reviewers, impacting today’s openings.
Raviteja continues to see setbacks at the box office, which is impacting his market in a big way, and the actor needs a big comeback film now.