The ongoing dispute between Telangana exhibitors and producers has now directly impacted Ram Charan’s upcoming film Peddi, with the Telangana Exhibitors Association making it clear that there will be no ticket price hikes for the film in the Nizam region.
The exhibitors announced their decision during a press meet and revealed that they have already written to Telangana Chief Minister Revanth Reddy regarding the issue.
No Ticket Hikes in Telangana, Only in AP
According to the association, ticket hikes for Peddi will be allowed only in Andhra Pradesh, while Telangana will strictly follow the percentage-sharing system.
The exhibitors made it clear that they want the percentage system to be implemented for Peddi as well and warned that the film will be screened in Telangana only if the issue is resolved accordingly.
This latest development is part of a larger dispute over the percentage model that has been ongoing between producers and exhibitors since early April.
Exhibitors Accuse Producers of Delaying Talks
The Telangana Exhibitors Association alleged that producers have been intentionally delaying discussions on the matter.
They revealed that during the release of Hari Hara Veeramallu, they stepped back from raising their demands because they did not want to create problems at that time. However, they continued to push for the percentage system afterward.
According to the exhibitors, Peddi too got postponed and eventually entered the discussion. Even when they initially considered leaving Peddi out of the controversy, producers reportedly asked them to implement the system for another upcoming big film instead or requested three more weeks of time.
Frustrated with the delays, the Telangana exhibitors have now decided that Peddi will also run only on the percentage system in the state.
Peddi Not Exempt from Percentage System Dispute
Interestingly, there were earlier reports suggesting that Peddi had been kept away from the percentage-sharing issue. However, with the latest statements from the exhibitors, it has become clear that the film is very much part of the ongoing dispute.
The percentage-sharing model has already been implemented in 23 Telangana theatres since early April, with producers like Mythri's Ravi Shankar opposing the sudden shift.
The final percentage terms for Peddi, however, are yet to be decided by the producers. The standoff continues as both parties hold firm on their positions.
