When movies like RRR and KGF 2 release, it is like a festival for Indian audiences. They gather in crowds to watch the movie in theatres. Mostly all sections of people watch the film, making it a Pan-Indian blockbuster. But this is not a very common phenomenon and only happens for one or two films at best.
When a film does have a blockbuster run at the box office, it usually affects the upcoming movies. Fans and audiences now have sky-high expectations from the next release. This means that the movies after the Pan-India blockbusters have to be near-perfect.
A prime example of this is Acharya. RRR and KGF 2 were released with heavy ticket prices but the audiences still went to the cinema halls. However, this was not the case with Acharya. Acharya failed miserably at the box office and failed to get openings despite being a mega-starrer. Moreover, it was the combination of two huge stars and a star director. But this had little to no impact at the box office.
At the present time, each film is struggling at the box office. Even some average films are becoming disasters and some good content-oriented films are also failing to attract audiences. Highly rated films like Major and Vikram have no doubt done well at the box office but their revenue has still been underwhelming compared to their rating.
The only film that has overperformed is Mahesh Babu’s Sarkaru Vaari Paata. Despite opening with mixed reviews from the premiere shows itself, Mahesh Babu managed to pull audiences into theatres. Everyone thought that with these testing times and high ticket prices Sarkaru Vaari Paata will tank at the collections booth but Mahesh Babu’s brand worked out.
Almost every distributor and most of the buyers were in the safe/profit zone. The content in the film failed to impress audiences as a result no star hero is willing to work with Parasuram. They are aware that the movie only worked because of Mahesh’s brand value.
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