Renowned film producer Dil Raju stated that producers no longer receive the respect they once did in the film industry. He said that the word “producer” traditionally means “one who gives,” but today, the industry has reached a stage where those who give are being dictated to.
Speaking at a recent event related to senior producer Atluri Poornachandra Rao, Dil Raju mentioned that after he entered the film industry, Poornachandra Rao produced only a few films. He recalled that when he planned to remake his film Dil in Hindi, Poornachandra Rao approached him regarding the rights.
Dil Raju said he immediately offered the rights free of cost if Poornachandra Rao wished to produce it, and said that such producers do not exist now.
He also announced that he would produce a film under Atluri’s presentation, as an honor to the senior producer who has backed 87 films. Dil Raju promised that the project would be made with strong values and meaningful content.
Dil Raju, who delivered a massive success with Sankranthiki Vasthunnam during Sankranthi 2025, also experienced a major setback with Game Changer during the same festive season. Additionally, his film Thammudu, starring Nithiin, turned out to be a big disappointment.
Currently, Dil Raju is gearing up for his next project titled Yellamma, which brings together director Venu Yeldandi and music director Devi Sri Prasad (as the lead).
