Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi are getting released in theaters this Friday. But, neither of this weekend releases has any big hype.
Nowadays, pre-release buzz plays a very crucial role for films, as audiences decide even before release whether they should go to a particular movie with pre-release buzz.
Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi releasing with zero hype
This is the reason for a few films not performing well, indeed with a positive WOM. As said above, this weekend’s releases, Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi, do not have big hype among audiences.
Despite both films having some big names, they still lack buzz and do not carry good advances, and they need substantial WOM to bring audiences to the theaters.
Another small film, Little Hearts, is getting released in theaters. The team promoted the film impressively, and they definitely succeeded in telling audiences that their movie is getting released on 5th September.
But that alone does not create hype or help the pre bookings. Even this film needs a big positive WOM to pull audiences towards the theaters.