After postponing its release from Sankranthi, Ajith’s Vidaamuyarchi was believed to be moving to a summer release as it is the next best alternative. Surprisingly, the makers announced 6th February as the worldwide release date. As per reports, the main reason behind the 6th February release is Netflix.
Netflix has scheduled Vidaamuyarchi for a March release on its calendar. Therefore, it is imperative that the movie hit the big screens at least a month earlier. Netflix has already bought the digital streaming rights of this Magizh Thirumeni film for a huge amount.
This development has once again brought forth the increasing power of streaming platforms in deciding the release dates of movies. This has been a cause of concern among producers across industries for quite some time. However, with digital rights fetching them huge amounts and saving them in case the movie fails theatrically, even the producers have their hands tied.
Produced by Lyca Productions, Vidaamuyarchi also stars Trisha, Arjun Sarja, Regina Cassandra and Aarav in key roles. Anirudh has composed the music for this action thriller which promises some stylish power packed chases and action sequences shot on a grand scale.