The discussion of ticket hikes impacting the footfalls has been going on for a few years in Telugu cinema. Now, the movie ticket rates have been reduced by the Karnataka Government.
Most Telugu movies in recent years have even failed to see reasonable openings, for which the continuous ticket hikes are said to be the reason.
This issue has been addressed by many producers/distributors/exhibitors for years, but still, the solution has not arrived. Now, the movie ticket rates have been reduced by the Karnataka Government.
This brings up the question of whether the Telugu producers will wake up now or not. Even netizens also suggest that they should follow the new rule of Karnataka.
On Tuesday, the Karnataka government set a Rs 200 limit on ticket prices for regional films as promised by CM Siddaramaiah in the state budget.
An amendment to the Karnataka Cinemas Regulation Rules, 2014, introduced a new sub-rule for price capping. Sub-rule six caps ticket prices at Rs 200 for all language films across state theaters and multiplexes, taxes included.
Coming to the Telugu cinema industry, a few producers accept the fact that hikes impact the collections. However, they still go on hikes for their movies.
Another section of producers compares the Telugu states’ theater ticket rates with Bangalore, Mumbai, and North India ticket prices and says that their ticket rates are still reasonable.
But now the Karnataka government has officially released a note to restrict the ticket prices to 200, including the tax. We need to see what Telugu producers will say now.
