Nowadays ticket hikes are a major reason for audiences not coming to the theaters on a regular basis. One can understand if a big film gets hikes, but even medium-range movies also do the same. But Teja Sajja’s Mirai’s success could be the end of ticket hikes.
The industry people have often expressed that the huge hikes in ticket prices will not help the footfalls, but the makers continued to go for hikes for all films. For star-hero films or big-budget films, the hikes are fine.
But even the tier 2 stars’ films with just around 30 Cr business are also taking the ticket hikes in Andhra Pradesh. However, the latest blockbuster, Mirai, did not apply for ticket hikes and went with normal prices.
The fantasy adventure film is posting record numbers for tier 2 star films, which proves that at least for this range of films, the makers need not go for the ticket hike, and the G.O prices are enough to achieve breakeven and bigger numbers.
In Telangana, the tier 2-star films are not taking the hike, but in Andhra Pradesh, they are taking a hike of 50 Rs or 75 Rs, which is also not needed. Hopefully Mirai’s success stops the medium-budget films from going for such high prices.