Just weeks before its release, the highly anticipated film Hari Hara Veera Mallu faces setbacks.. A key cause of this delay is the large difference between the rates given by producers and the offers made by distributors. According to reports, producers are demanding a huge Rs. 140-150 crore for Andhra Pradesh and Telangana rights, but distributors are only ready to spend roughly Rs 110 crore. This results in a large 30% valuation gap, causing concerns among trade circles.
One of the primary reasons for this gap is the perceived lack of strong buzz around the film. Despite Power Star Pawan Kalyan’s immense fan base, the promotional content so far hasn’t created the expected impact. The songs released did not gain much traction, and more importantly, the theatrical trailer is yet to be released. Distributors are holding back, waiting to gauge the film’s potential through the trailer.
To bridge this gap and generate strong momentum, the makers must release a power-packed trailer that can assure distributors of the film’s box-office potential. A compelling trailer could be the turning point in closing the business deals and setting the stage for a grand Sankranti release.