Lokah Chapter 1: Chandra is the latest big blockbuster from the Malayalam film industry. The film is performing superbly at the theaters and is heading towards the biggest hit status. However, Lokah struggles to perform well in the Hindi belt.
In South India, Telugu, Tamil,and Kannada stars have created an impact in Hindi belts, and for any film to go to a big level, cracking the North Indian market has become very important.
Mollywood recently started growing big, and now their films are doing well in Tamil and Telugu, but they are unable to crack big in Hindi. Even Lokah, which has collected double-digit gross in the Telugu States and double-digit gross in Tamil Nadu, struggled in the Hindi belt, as the collections are not up to the mark.
But the advantage for the film is, because it is a franchise, if part one works well on OTT with North audiences, then the Hindi version also will add box office numbers for part 2.