Leo release mainly targets three language markets: Tamil, Telugu, and Hindi. In Tamil, with the combination of Lokesh Kanagaraj and Vijay, a massive buzz was created from the announcement only. Now it is the most hyped Tamil movie in recent years. In Telugu, Vijay successfully created a decent market with the brand Lokesh Kanagaraj and the LCU brands have generated a huge buzz in Telugu markets and got a massive release here despite competition. In Hindi, it was the producer’s mistake to opt for a 4-week digital release. The film is not releasing in multiplexes. The team did not have any promotions there, but still, the buzz is there in Hindi with the combination
Leo Pre-business:
The film does massive pre-business everywhere. It creates new benchmarks for Tamil cinema in terms of pre-business. The film’s budget is 300Cr. It did more than 450Cr business with huge returns to the producer. The total business of Leo is a record in Vijay’s career by a big margin. It was the second biggest after 2PointO for Kollywood cinema.
Leo Box Office records:
In Tamil and Telugu markets the film will have a flying start at the box office. In Tamil Nadu, the movie is expected to open more than 30Cr, in Kerala 11Cr, In Karnataka 13Cr, In Telugu states 13Cr, Overseas more than 65Cr, and ROI 4Cr. Total opening day expectations gross is between 135Cr and 140Cr. This is a record opening for Kollywood and the all-time highest opening of this year.
Leo bookings are already close to the 100Cr mark for opening day. The demand for tickets is very high. The surprise is Telugu bookings are on par and even better than Balakrishna’s film. The Telugu straight films Bhagavanth Kesari and Tiger Nageswara Rao are getting affected by the Leo bookings trend. Leo Release Day is the biggest day for Kollywood cinema.
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