Lal Salaam is set for release this Friday, 9th February. Rajinikanth plays a cameo role, and Vishnu Vishal and Vikranth play as lead heroes. Aishwarya Rajinikanth directed the film, AR Rahman composed the music, and Lyca Productions produced the film.
Even though it has big names and Rajinikanth’s presence, the movie still failed to create the buzz. The reason is the genre of the film. It was not a mass or commercial film but a film set on a cricket backdrop that deals with religious issues.
The team holds the trailer release, which also plays a significant role in the less hype. The movie is releasing this Friday, and the trailer is not released yet. The movie is going for censor today (5th February), and the trailer is expected to come out on 6th February. The trailer is very crucial for the film now, as films always need initial buzz to create a bigger interest in audiences. Now, more than word-of-mouth and reviews, the buzz on the film is playing a crucial role. Lal Salaam’s trailer has to work significantly to get a good opening.
The movie addresses a sensitive concept of religious issues, which might be the reason for the team to hold the trailer until censored. There was a buzz that the movie release was banned in Kuwait due to these issues. In the Middle East, there are censorship hurdles for content of this type, and recently, even the movie “Fighter” was banned. The team is hoping that the film will not face any hurdles, and in the Middle East, they are expected to clear obstacles, as the movie is said to not go against any religion and carries a great social message
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