Sekhar Kammula’s Kuberaa is a multilingual film with Tamil star Dhanush and Telugu star Nagarjuna in the main roles. Kuberaa craze is stronger in Telugu than Tamil, despite being a bilingual film.
Kuberaa fails to attract Tamil audiences
The film’s advance bookings opened recently, and the Telugu version is trending on a good note, whereas in Tamil, the advances are trending on a below-par note, much to the dismay of traditional Tamil fans.
The trade expected this because the main brand, which plays a big role in the bookings, is none other than Sekhar Kammula, a Telugu director. Even the overseas advances started on a strong note because of his image.
Sekhar Kammula’s brand makes Kuberaa Craze Stronger in Telugu than in Tamil
Sekhar Kammula’s Kuberaa craze is stronger in Telugu than Tamil, and the Telugu version’s opening is expected to be way bigger than the Tamil version.
As of now, the Tamil version bookings are not that great, and certainly if WOM is positive, then Tamil also will start putting up huge numbers with the help of Dhanush’s brand.