Nowadays, most of the films from South Indian cinema arrive on OTT in 4 weeks. Kamal Haasan and Mani Ratnam’s Thug Life was announced to have an 8-week OTT window. But Kamal Haasan’s risk results in a financial loss now.
Even big-budget pan-Indian films from the South arrive in 4 weeks, and the makers and OTT platforms make an exception for Hindi versions and maintain an 8-week theatrical window due to North Indian multiplex chains’ rule.
As said above, Kamal Haasan and Mani Ratnam’s Thug Life also initially made the same deal, but the team requested the Netflix team to extend it by putting in some terms. Kamal Haasan officially revealed that during promotions.
Thug Life Loses 20 Cr because of early OTT Release
However, after the film’s release, things changed as it miserably failed at the box office. With this, Netflix is said to have cut around 20 Cr from the agreed price due to terms discussed.
Also, the action drama will arrive on OTT earlier than expected. At the same time, multiplex chains are also said to have fined the makers for the early OTT release by breaking the rules.
So, Kamal Haasan’s risk results in a financial loss because of Thug Life. His risky step for OTT release puts an additional burden on him.
