Prabhas’ Kalki 2898 AD is now reaching towards record figures in overseas premieres and is poised to be a massive grosser. The film’s pre-release event was recently held in Mumbai with the entire starcast present and now all eyes are on Nag Ashwin’s next promotional event and the kind of opening the film will achieve at the global box office.
As Kalki 2898 AD makers quoted record prices, the distributors couldn’t meet the expectations and Aswini Dutt did not want to sell the film at a reduced price as he has good confidence in the film. All area rights of Kalki 2898 AD are done on an advance basis.
Overall, the Telugu states’ business ratio is in the range of 180 Cr. The rest of South India is around 50 Cr, North India is 100 Cr and overseas rights are valued at around 100 Cr. For breakeven, the film has to collect 430 Cr share, equivalent to around 800 Cr gross worldwide. So the film has to become bigger than Salaar and Baahubali 1 for hit status.
This Nag Ashwin project has managed to create great curiosity despite weak promotions and now all eyes are on the upcoming promotional content. The film has a star-studded cast with Prabhas, Deepika Padukone, Amitabh Bachchan and Kamal Haasan essaying key roles.
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