Kortala Siva’s action drama Devara: Part One has joined the list of Telugu films that failed to crack the Tamil market. As the title reads, the Tamil version of the JR. NTR-starrer has emerged as a box-office bomb.
Devara’s Tamil version has made a business of INR 6 crore through theatrical rights. Despite the presence of Anirudh Ravichander, the film failed to strike a chord with the audiences there. Collecting a modest INR 1 crore so far, it will reportedly leave a loss of INR 8 crore (including the publicity costs).
However, Devara is a profitable venture in its original Telugu version and Hindi, with the latter already grossing over INR 50 crore. Overall, the film registered a first-week worldwide gross of INR 328 crore, an excellent figure for any contemporary Indian film.
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