After facing multiple delays in shooting and release schedules, Hari Hara Veera Mallu has finally locked its theatrical release for July 24. The recently launched trailer has garnered a positive response, boosting the film’s buzz and giving the trade circle some hope. However, despite the attention, the film’s theatrical business is still not fully closed.
Typically, big-budget films close their business quickly after trailer releases, but that hasn’t been the case here. One major reason is the prolonged shooting delays that affected momentum. Another factor is that the production is not being handled by a regular banner, raising questions in trade circles.
The biggest challenge, however, lies in the mismatch between the prices quoted by the producers and what buyers are willing to pay. Currently, the makers are reportedly expecting around ₹150 crore from the Telugu states alone. While the trailer has helped improve buyer confidence, trade experts feel that if the asking price is adjusted to around ₹120 crore, the deals might close swiftly. With just weeks left for release, it remains to be seen whether the producers will meet the buyers halfway or continue to hold out for premium pricing.