On August 15, Jio Hotstar is celebrating India’s 79th Independence Day with ‘Operation Tiranga: Tiranga Ek, Kahaniyaan Anek.’ This campaign provides the viewers with free streaming of the app’s content on August 15.
The OTT viewers are delighted, as everyone will have free access to its entire content library for the whole day. This big project mixes fun with a sense of national pride, backed by a marketing campaign across various channels.
Jio Hotstar’s Campaign, Operation Tiranga: Tiranga Ek, Kahaniyaan Anek, offers Free Streaming for viewers on August 15
The campaign’s carefully selected lineup takes inspiration from the Indian Tricolour—saffron represents bravery and hidden heroics (like Take Off, Madras Cafe, and IB71), white stands for sacrifice and strength (think Salakaar, Neerja, Mangal Pandey: The Rising, and Chandrashekar), and green symbolizes cultural pride (check out Sarzameen, Kesari 2, and Airlift).
Jio Hotstar offers free streaming of its content for the viewers on August 15, and they will also be ready to be greeted by a new look that highlights the flag’s colors while they browse through the collection.
Minakshi Achan, who leads Brand & Creative at JioStar, mentioned, “JioHotstar has always focused on opening up endless opportunities through storytelling, allowing viewers to pick what they want to watch, when they want to watch it, and how they want to interact with it.
That philosophy carries over into Operation Tiranga. This campaign is all about celebrating Independence Day and breaking down barriers, so everyone can dive into stories that showcase the nation’s courage, resilience, and identity.”