The much-awaited announcement of Jr. NTR and Trivikram Srinivas’ next film is finally here. The makers unveiled a concept poster teasing the film’s mythological backdrop and overall premise. While the announcement initially generated excitement among fans, it also sparked criticism on social media for several reasons.
One of the biggest talking points was the use of language in the announcement poster. Since the film is expected to feature Lord Murugan (Kumara Swamy), a deity deeply associated with Tamil culture, many fans questioned why Tamil inscriptions were absent from the artwork. Others criticized the overall design quality, with some even claiming that the poster looked “AI-generated” and lacked the grandeur expected from a project of this scale.
For a film carrying such massive expectations, several fans felt that a concept poster alone wasn’t enough to create the desired impact. Many expected a high-quality announcement video or motion poster, similar to the promotional strategy adopted by S. S. Rajamouli for Varanasi. Overall, the response to the announcement has been mixed, and it remains to be seen how the makers build momentum for the project in the coming months.
