Baahubali: The Epic, starring Prabhas and directed by Rajamouli, and Mass Jathara, featuring Ravi Teja, are both set to release in theaters next week. Interestingly, both films will have early paid premieres the night before their official release dates.
Tollywood has recently embraced the trend of early or paid premieres in India. Earlier, word-of-mouth (WOM) for Telugu films mostly came from overseas audiences. But now, with Indian audiences watching premieres first, the initial buzz is being generated locally, which is helping films perform better at the box office.
Thanks to the positive results, more Telugu filmmakers are choosing to arrange early premieres for their releases.
Next weekend is shaping up to be a big one for Tollywood. Baahubali: The Epic will re-release on October 31, with paid premieres on the evening of October 30. Meanwhile, Mass Jathara will hit theaters on November 1, with its premieres scheduled for October 31.
Since Mass Jathara, starring Ravi Teja, is a mass commercial entertainer aimed mainly at Indian audiences, its box office journey will begin strongly from within the country rather than overseas.
With both films generating buzz, fans are eagerly waiting to experience the excitement on the big screen.