The Double Ismart trailer is set to release on August 4th. Three songs have been released till now and while they have been received decently, they have not been able to create a massive buzz like Ismart Shankar audio created. Now it all depends on the Double Ismart trailer to create the massive buzz.
It is extremely critical to attract the audience with the trailer especially considering Double Ismart has major competition from Mr Bachchan. Whichever film creates better hype will be able to gain a better opening. This is important as the films are both releasing on Independence Day weekend.
The Part 1 success and Ram’s energy in promotional content are plus points for the film. And now, positive word of mouth is all that’s required. Double Ismart directed by Puri Jagannadh also stars Kavya Thapar and Sanjay Dutt in key roles.
Double Ismart all languages theatrical rights have been bought by Prime Show Entertainment for 54 Cr. Out of this, the Telugu version worldwide business is valued at 42 Cr – 43 Cr. Andhra [6 territories] business ratio is 18 Cr.
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