Puri Jagannadh’s Double Ismart was made on a big budget and featured the likes of Ram and Sanjay Dutt. It was expected to score big at the box office. Everything was working in the film’s favour, including the Independence Day weekend release date and hit prequel. Unfortunately, the film attracted negative talk right from day one and became a major box-office flop.
Hanuman producer Niranjan Reddy bought double Ismart rights for a big figure and has faced a loss of Rs 40 Cr on the film. He went for his own release in Andhra and Nizam and only Ceeded rights were sold to a third party. Even for the Ceeded area, the buyers need to be compensated.
Double Ismart’s theatrical rights were bought for 54 Cr out of which 50 Cr was NRA. It’s a direct 40 Cr loss for Niranjan Reddy. It needs to be seen how much compensation would he get from Puri Jagannadh and team.
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