Double Ismart, sequel to the blockbuster, Ismart Shankar is under shoot. The team has already released two lyrical songs alongwith the teaser which generated great buzz. Now, Double Ismart is also doing massive business thanks to the promotional activity. Double Ismart overall business is reported to be around 150 crores which is sensational.
The theatrical rights of Double Ismart are valued at 54 crores worldwide and Audio Rights were bagged for 9 crores. Entire South Indian digital rights are bought by Amazon Prime Video for 33 crores. There is also a big demand for satellite rights of Hindi Version and Hindi OTT as well. South Indian language versions OTT rights also are under demand. All these take the overall business of Double Ismart to nearly 150 crores.
This is really huge for Double Ismart and also a big relief for both Puri Jagannadh and Ram. Both have witnessed big flops in the form of Liger and Skanda previously. Now, they hope to bounce back big with Double Ismart. The film has all chances to become a blockbuster as well. If the film disappoints then it would be big trouble for both Puri and Ram. Let’s see what happens after the film’s release. Double Ismart is scheduled for release on August 15th.
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