Devara starring Jr. NTR and Janhvi Kapoor shoot is happening at a brisk pace. The film has already changed its release date from the original date to 27th September now. The director of the film, Koratala Shiva is also working hard to bounce back from his previous debacle, Acharya. He is making sure that Devara comes out very well in every aspect which is evident in the making. Apart from this, it seems Koratala Shiva has also learned from his past mistakes.
Directors involving in production and distribution business may pose a big risk. Koratala Shiva ventured into this business with Bharat Ane Nenu where he retained the Nizam Rights and distributed it through Dil Raju. Some differences came between them afterward. He continued the same business with his next film, Acharya as well but suffered a huge loss. Acharya became one of the biggest disasters in Tollywood history which affected Koratala Shiva badly.
Involving in business is a burden for the director. Sharing profits is okay but buying the rights of a particular region is very different. Koratala made this mistake by involving in them in the past but he has stopped this with Devara. The producers of Devara are also selling the film on an outright basis. The Telugu States and Overseas rights are sold for fancy prices as per the news. Other areas are on an advance basis. So it’s going well with Devara’s business for Koratala Shiva.
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