Corporate bookings is a trending practice for Bollywood films. The northern industry has been following this for quite sometime and several producers from Bollywood have accepted to this and have said this is done to boost the numbers.
But as Tollywood stars are emerging as pan India heroes and releasing the films in Hindi they are also indulging in corporate bookings. This is not restricted to a single film , many films are doing it to the extent that even film lovers are calling it out on social media. Even the Bollywood trade is also officially reporting on this.
But now the question is who is doing these corporate bookings in Tollywood. Do producers have such interest in fake figures especially considering they have to directly pay some percentage to theatre owner and distributors. It is a huge expense and a direct loss for them. The producers will not achieve anything by losing this money.
It seems some heroes are getting involved in it to showcase their stardom. Due to this practice in Hindi belts even heroes are getting trolled and Tollywood should definitely stop this.