With the advent of OTTs, its not taking long for the movies to digitally premiere within days of release. If the movie runs successfully, all’s well. But in the case of a failure in theatrical run, its a double whammy for the producer. Recently released Chaavu Kaburu Challaga is one such movie that has brought this situation for producer Allu Aravind.
The movie failed to attract the audience and it is being reported that this romantic comedy will soon premier Aha. Starring Karthikeya and Lavanya Tripathi, Chaavu Kaburu Challaga will premiere on Aha on the 16th of April. The movie released on March 19th amidst negative talk.
Directed by Peggalapati Koushik, the film was panned by critics as well. Incidentally, Allu Aravind is the founder of Aha which is managed under Arha Broadcasting Pvt Ltd.
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