Hits and flops are quite common in the film industry. Every director. hero goes through a rough patch now and then. However, recovering from those flops will take time but be it the hero or director gives a solid comeback after some time.
But there are at times when this isn’t going to cut it. One such situation is Acharya now. Acharya was a disaster at the box office despite Chiranjeevi and Ram Charan being in the film. It was the immediate next movie that released after RRR.
Director Koratala Siva had a cent percent success rate till Acharya. Every movie of his has attracted the family audience to theater. There were so many positives for the movie until it has hit theaters.
However, the movie didn’t fare as expected at the box office. It became an all time disaster in the industry with weak openings and zero share in some centers. Distributors got affected a lot. The movie team has sold it to Amazon Prime for an early release and used that money to compensate the distributors of some areas.
Ceeded distributors weren’t offered any kind of compensation. So, they got accumulated at Koratala Siva’s office and protested. Koratala Siva offered money out of his pocket along with Chiranjeevi and solved their issue.
Acharya’s damage is going to haunt Chiranjeevi and Koratala Siva for a long time. Both of them have lost their reputation and market. They both have to give a solid comeback to gain their reputation back. Koratala Siva is now completely dependent on NTR’s movie and same with Chiru.
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