In recent years, Bollywood has faced increasing scrutiny over its box office reporting practices. Traditionally, Bollywood prided itself on transparency, often criticizing South Indian cinema for allegedly inflating box office figures to amplify a film’s success. However, recent trends suggest that Bollywood is now adopting similar tactics, with reported box office collections often surpassing actual figures by significant margins.
A common strategy to build hype includes large-scale corporate bookings, particularly for films starring Bollywood’s top actors. These bulk ticket purchases can artificially boost the numbers and, in turn, the perceived popularity of a star.
This practice, which some view as manipulating “heroic” stature, has become increasingly visible with the recent Diwali releases, Singham Again and Bhool Bhulaiyaa 3. Now many Bollywood makers are doing both tactics Corporate Bookings and as well as Exagerrating the numbers.
While both Diwali films are genuinely performing well, there are reports from industry insiders and Bollywood box office portals indicating a 20-25% disparity between actual collections and officially reported figures.This widening gap has led to skepticism among trade analysts and fans alike. Many argue that such exaggerations might boost a film’s image in the short term, but risk eroding trust in the industry over time.
As Bollywood navigates a competitive cinematic landscape, especially with South Indian cinema expanding its reach, the pressure to demonstrate “box office stamina” remains high. However, whether this shift benefits Bollywood’s image in the long run remains to be seen.
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