Shobu Yarlagadda has been one of the strongest forces behind the colossal success of Baahubali 1 and 2. His marketing genius coupled with a unique outreach strategy helped Baahubali cross the boundaries and become a massive phenomenon worldwide. Even Rajamouli has gone on record to say that without Shobu, it would have been impossible for the epic action film to achieve the cult status that has today.
Now, as per reports, Shobu has once again lent his hand of support for Rajamouli’s RRR as well. While he is not involved with RRR as a producer he is reportedly now financially backing it for its Oscar campaign. A typical Oscar campaign requires heavy marketing, touring and outreach activities and Shobu seems to be the right guy to handle these alongside Rajamouli.
RRR has spent crores of money after the release for Oscar campaign. Producer DVV Danayya is not at all involved in this. The industry talk is Baahubali producer Shobu has provided financially supported for this campaign and he even attended each and every campaign with the RRR team
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