The re-release trend started in Telugu cinema with Mahesh Babu’s Pokiri, and it went on to a big level. For every year on Mahesh Babu’s birthday, his old films started getting released in theaters again. Now, Athadu Re-Release is receiving high demand.
After Pokiri, films like Businessman and Murari (last year), which still hold the highest collected film in re-releases, have enthralled the fans of SSMB. Since the start of releasing the old films in theaters, there has been a high demand for Athadu’s re-release.
Athadu: A Higly Wanted Re-Release for Telugu Cinema Fans
The special thing about this film is that not only Mahesh fans but all sections of audiences want it to be released as they want to enjoy it on big screens. This year will be a perfect date for Athadu’s re-release, as it will be the 50th birthday of Mahesh Babu and the 20th anniversary of the film.
Athadu Re-Release: Distributors Competing to get the rights
There are heavy inquiries happening about this re-release, and a few big distributors are competing for the total rights. But the producer of the film, Murali Mohan, is said to have quoted very high prices.
In short, to achieve the prices of proeucer, Athadu’s breakeven number will be double of Murari’s full run collection, So, there is definitely a high risk involved in it. We need to see how this negotiations will end.
Recently, Mahesh Babu’s SVSC re-release did very well. In April , Okkadu is re-releasing again along with Bharat Ane Nenu. Also, on the birth anniversary of Late Superstar Krishna, Athidi will be re-releasing in theatres.