Athadu, the evergreen classic starring Mahesh Babu, continues to prove its timeless appeal. The film was re-released in 4K last year on the occasion of Mahesh Babu’s birthday and received a good response from fans and audiences.
Now, the film is gearing up for yet another re-release on February 28, and surprisingly, it has managed to generate impressive business once again.
Strong Business for a Second Re-Release
Typically, re-releases are mostly one-time events driven by nostalgia or special occasions. Securing strong theatrical deals for a second re-release is considered quite challenging in today’s market. However, Athadu 4K has managed to break that norm.
According to trade sources:
- Nizam area’s rights have been sold for ₹18 lakh
- Andhra (6 territories) fetched around ₹16 lakh
- Ceeded closed at ₹3 lakh
- Rest of India (ROI) added another ₹3 lakh
In total, the film has reportedly done business close to ₹40 lakh.
For a second re-release, and that too without any special occasion attached, a ₹40 lakh theatrical business is definitely a huge achievement. It clearly reflects the film’s enduring popularity and Mahesh Babu’s strong fan base.
Favourable Box Office Window
Another factor working in favour of Athadu is the current release calendar. With no notable big films hitting theatres after the Sankranthi season, there is a visible gap at the box office. This creates a favourable window for a classic and nostalgic entertainer like Athadu to attract audiences once again.
Given that the film remains one of Mahesh Babu’s most loved performances, trade analysts are expecting decent numbers in this re-release as well.
