Mahesh Babu celebrates his 50th birthday today, and fans wanted to celebrate it with the re-release of Athadu, which completes 20 years. The box office performance of Athadu 4K is a mixed bag for the fans.
For re-releases, the dry period works in a big way, and when it comes to re-released movies, undoubtedly Mahesh Babu is the biggest star/crowd puller, which he has proved with many films.
So, everyone was so excited about the Athadu re-release. But sadly, the film’s re-entry into the theaters falls during a bad period with multiple biggies releasing at the same time.
Athadu 4K Sees Huge Advances: Misses The Real Potential
Despite such competition, Athadu 4K sees an advance booking gross of 3.25 Cr worldwide, including premieres. This is one of the biggest bookings for a re-released film, but considering the movie’s real potential, we can say a big opportunity got wasted.
Wrong Release Period Affects Athadu 4K’s Box Office Prospects
If the family action drama directed by Trivikram had been released in the right period, it could have opened with 10 Cr. Even for buyers, the box office performance of Athadu 4K is a mixed bag.
The movie’s rights have been bought for 3.2 Cr, and it has to collect 8 Cr + gross to break even, including expenses. Everyone thought it could be easily achievable, but now it looks tough.
However, the good part is that the rights of the film have been bought for 1 year, so the buyers are likely to re-release it another time within their rights period.