The AP government has taken the decision over the movie tickets issue and released GO 142. According to GO, movie ticket sales will go to the government, which handed over the responsibility of selling movie tickets online to APFDC (Andhra Pradesh Film Development Corporation).
This online ticketing system will be available soon and the infrastructure and other SOPs are getting ready for the same. The government will set up a special system similar to IRCTC for the sale of movie tickets.
The ticket pricing issue has been heating up for the past few months. Tollywood bigwigs have been holding constant meetings with CM Jaganmohan Reddy and minister Perni Nani seeking relief.
The theater owners had earlier approached the High Court challenging the earlier G.O 35. This G.O enabled the government to fix the ticket rates as per its discretion. The court ruled in favour of the theatre owners and scrapped the G.O
The AP government in return had challenged these orders. The lawyers for the government have argued that raising ticket prices at will is a burden on the common man while the theater owners argue that government interference in the movie business is inappropriate.
Now with G.O 142 coming into action, it needs to be seen what impact it creates on the Tollywood box office.
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