Double Ismart directed by Puri Jagannadh released yesterday. Fans and Audience had high expectations on the film before the release. But the film received negative talk and feedback from them. The opening day performance of the film, even with a holiday advantage of Independence Day looked not so encouraging. Today’s performance too looks the same and it also feels like the doors getting closed for Puri Jagannadh.
Puri Jagannadh’s earlier film, Liger was made on a high budget and sold for record prices. But it became one of the biggest disasters of Tollywood and also a nightmare for Puri. Puri, in order to recover the losses started making sequel for his blockbuster Ismart Shankar in the form of Double Ismart. He roped in Ram immediately who was also in a bad phase with disastrous performances of Skanda and Warrior.
Theatrical rights of Double Ismart have been sold for 54 crores worldwide. With this performance, the film looks unable to achieve even the breakeven mark let alone becoming a blockbuster like Ismart Shankar. Puri Jagannadh who wanted to overcome the heavy losses of Liger will have to meet even more losses with Double Ismart. Distributors and Exhibitors who earlier staged protest against him will come for him without any doubt. It needs to be seen how he tackles them.
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