Bollywood Actor Aamir Khan is gearing up for his upcoming film, Sitaare Zameen Par, releasing on 20th June. The film is an official remake of the Spanish-acclaimed film, Campeones. The Trailer has also released recently and evoked a big response. Aamir Khan and the team now made a decision regarding the film which felt very surprising.
Aamir Khan has continuously expressed his dissatisfaction over the prevalence of OTT for not attracting the audiences into the theatres. He felt that the window between the theatrical release and OTT premiere is making the audience not look at the theatres, damaging the theatrical revenue. He has finally taken the decision to do away with this ritual now.
Sitaare Zameen Par has not been sold to any OTT platform, and the film will stream directly on YouTube in pay-per-view mode after 8 weeks of its theatrical run. This is surely an experimental model from Aamir Khan, and it has to be seen how this move works. Aamir Khan is also one of the Producers of the film, which prompted him to start a new trend.