Many celebrities of Indian Film Industry participated in the WAVES Summit conducted by the Ministry of Information and Broadcasting, Government of India. The celebrities talked about many things pertaining to films and shared their opinions. Bollywood Actor Aamir Khan also presented his view about the ongoing debate of Cinema/Theatre survival caused by the OTTs. His words are going viral now on social media platforms.
Aamir Khan appealed that the arrival of films on OTT platforms must be delayed for a longer period, instead of a 4-8 week window that currently exists. He added that this current theatrical window is too small and questioned why the audience would show up to the theatre if films were made available to them on OTT after 8 weeks. The Actor has also previously talked about the same issue.
This is absolutely true. Films across all Film Industries must have at least a 3-month window, like before when films were allowed to be screened on TV after months. This also led the theatres to survive in the meantime. But this has been disturbed with the arrival of OTTs.
In South Indian Film Industries, the OTT streaming has been reduced to a 4-week streaming period for a few films, and some films are arriving just after 2 weeks if the film fails miserably. The decision to halt the early OTT release has to be made only by the Exhibitors. They must convince the Producers to stop this tradition.
