Yash’s much-awaited film Toxic is gearing up for a grand theatrical release on April 10. The film is one of the most anticipated pan-India releases of the year—but the team appears to be spreading inflated business numbers.
More than the content itself, it’s the pre-release business figures creating discussion in trade circles.
Toxic Releasing on Advance Basis, Not Outright
According to industry sources, Toxic is being released in many areas on an advance basis, not a full outright model.
Distributors are paying advances, with final settlements depending on the film’s post-release performance. This structure is closer to a producer’s own release rather than a completely sold-out theatrical deal.
However, official projections present the film as if it has achieved massive outright business across territories.
Toxic Pre-Release Business Numbers
The reported territorial breakdown has raised eyebrows:
| Territory | Claimed Business |
|---|---|
| Telugu States | ₹120 Cr |
| Karnataka | ₹63 Cr |
| Overseas | ₹105 Cr |
| Total | ₹288 Cr |
These figures shocked the trade. Even K.G.F: Chapter 2, a historic blockbuster, did not reportedly close at such high levels in certain regions before release.
Why Inflated Numbers Could Backfire
The gap between the actual business model and projected numbers has sparked speculation about exaggeration.
Toxic undoubtedly carries strong anticipation. But if inflated break-even numbers enter public discussion and the film doesn’t open at that level, it creates unnecessary pressure.
Over-projection before release often backfires once first-weekend numbers are out. The team would benefit from letting the film’s content speak for itself rather than relying on hype-driven trade figures.
