The upcoming Sankranthi season will see a three-way clash between Waltair Veerayya, Veera Simha Reddy, and Tamil dubbing movie Varasudu. The theaters allocation issue will be a huge headache now with so many rules and logics, discussions pouring in.
Thalapathy Vijay’s Varisu which is releasing in Telugu as Varasudu has the backing of Dil Raju one of the top producers of the Telugu Film Industry, and reportedly he has already blocked a substantially high number of screens for the film because he’s the producer.
Now, Vizag Film Distribution Association has issued a letter to local exhibitors which is in connection with the much expected Sankranthi clash.
In the letter, it is mentioned that exhibitors should prefer Telugu films during festival seasons like Sankranthi and Dasara. “The association had extensively discussed the need to prioritize Telugu films during the festival seasons. Exhibitors are hereby requested to do the needful and give top preference to Telugu films during the festival season” the letter read.
This comes after a few weeks when TPFC had issued a statement, saying Telugu films Veera Simha Reddy and Waltair Veeraaya should be preferred for screening in Telugu states over dubbed film, Varasudu.
But all said and done, rules and regulations are only for namesake in the Telugu Film Industry. Powerful and influential people will make things go their way. We know that Dil Raju has the command over a huge share of theatres in both the Telugu States.
The other big production houses and distribution giants like Geeta Arts and Suresh Productions have good terms with Dil Raju. So anyways, he’s going to win in this battle of theatres and mend the rules according to him.
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