Varisu is the most awaited movie of Kollywood in the pongal 2023 race. The business of this Thalapathy Vijay movie is closed, deals of theatrical business for a whopping amount of 140 crores have been done.
Thalapathy Vijay is enjoying the stardom of his life, his movie is being in massive demand in market across all territories. Surprisingly, the Telugu states are valued at unforeseen 20 crore ratio. Tamil Nadu theatrical rights sold to 70 crores. Karnataka and Kerala where Vijay enjoys significant stardom were sold to 7.5 crores and 6.5 crores respectively. Overseas rights were sold to the whooping price of 35 crores.
The movie’s overall theatrical rights amount to 141 crores. The movie has to collect as much to be a breakeven movie. Considering the hype for the movie, this a tough ask but is achievable as director Vamshi Paidipalli is a successful director who has rarely seen a flop and has a high success rate in the career.
Vijay has been increasing his market with every film for the past 15 years. Vijay’s movies are creating a sensation at the box office, his films are expected to do minimum 200 crores or 300 crores. It is remarkable that his market is slowly increasing in Telugu as well.
Vijay’s previous film, Beast, was a disappointment, but its predecessor, Master, received good collections in Telugu States.
Rashmika Mandanna will play the female lead in this big-budget action flick, while SS Thaman will compose the music.
Varisu will have strong competition during its release from both Kollywood and Tollywood biggies. Ajith’s Thunivu, Chiranjeevi’s Waltair Veerayya, Balakrishna’s Veera Simha Reddy, are also in the Sankranthi race.
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