With Baahubali, S.S. Rajamouli changed Indian cinema by introducing the true pan-Indian film concept, where a single movie reached audiences across all languages and regions. He took this even further with RRR, which gained international recognition after its Netflix release and won several global awards, including an Oscar.
Now, continuing this momentum, Rajamouli is aiming even higher with Varanasi, starring Mahesh Babu. The film aims for a global release with a grand cinematic experience for international audiences. While many films are announced as global projects, Varanasi is realistically the only Indian film that currently has a strong chance of making a major impact in international markets.
Varanasi’s international promotions kick off with a premiere at the Grand Rex Paris
The shooting of Varanasi is progressing steadily, and Rajamouli is also actively promoting the film. Even the announcement was done on a grand scale, with media invited from across the world, including Hollywood, clearly highlighting the film’s ambition. The teaser has received an excellent response and has already created huge anticipation.
The team has now started international promotions. For the first time ever, the teaser of an Indian film will be screened at the Grand Large hall at the Grand Rex in Paris, and that film is Varanasi. The screening is scheduled for January 5 at 8:30 PM, more than a year before the film’s release. This marks a proud moment for Indian cinema and serves as a strong introduction to the film to global audiences.
The teaser screening is expected to continue at several iconic international venues, as Rajamouli plans to position Varanasi as a true global event film, taking Indian Cinema to the next level. The massive success of RRR gives the project a strong advantage, and audiences around the world are now expecting an even bigger and more spectacular film from Rajamouli.
